REFERABILITY

"Excellent service is not what you believe it to be, it's what your customer perceives it to be. And tells others." -- Jeffrey Gitomer

"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." -- W. Edwards Deming

"Don't concentrate on making a lot of money, but rather on becoming the type of person people want to do business with." -- Patricia Fripp

"If you roll out the red carpet for a billionaire, they won't even notice it. If you roll out the red carpet for a millionaire, they expect it. If you roll out the red carpet for a thousandaire, they appreciate it. If you roll out the red carpet for a hundredaire, they tell everybody they know." -- Patricia Fripp