The Soft Stuff is the Hard Stuff

..... As it turned out, that chunk of change gave me more bang for the buck than any other single activity I supervised. Michael is the kind of speaker who gets better as the day gets longer. Over and over again he repeated his mantras. One was, The soft stuff is the hard stuff. What he meant was that the technology will work, but the people might not.

It is the people-side of the change equation that is difficult to get right. It requires an investment in communications, training, and support, usually 1-3% of the total project. That is a relatively small but exceedingly important portion.

Participation - Engagement - Buy-in - This is the stuff of successful change.And it's not something that can be gained through a transaction.Rather, it requires generative dialogue.It is, in fact, voluntary evolution. ....

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The Soft Stuff is the Hard Stuff | Leading Change | Fast Company

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